Integrated Advertising, Promotion, and Marketing Communications -6/E
Kenneth E. Clow, Donald Baack
Informasi Umum
Kode
15.01.1281
Klasifikasi
658.802 - General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Communication In Marketing, Advertising, Promotion
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 21
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
227 kali
Informasi Lainnya
Abstraksi
This edition offers some exciting new features. The most dynamic is the addition of the integrated campaigns in action series, which concludes nearly every chapter. These actual advertising and promotional programs are described by the people and advertising agencies involved in creating them. Other new features in this edition include: - MyLab Integrated Campaigns in Action - Interview with advertising professionals - Increased emphasis on social media - New opening vignettes and cases - New advertisement
- ADG2B4 - STUDIO ADVERTISING I
- ADG2F2 - ADVERTISING DAN MEDIA DASAR
- ADG2I4 - STUDIO ADVERTISING II
- ADG2P3 - ADVERTISING DAN MEDIA LANJUT
- ADG3A5 - STUDIO ADVERTISING III
- ADG3H5 - STUDIO ADVERTISING IV
- ADG3J3 - MK. PILIHAN: ADVERTISING & MEDIA
- ADG4A6 - STUDIO ADVERTISING V
- BM63Q4 - KOMUNIKASI PEMASARAN TERPADU
- ADH2C4 - ADVERTISING 1 (VISUAL LITERACY)
- ADH2I4 - ADVERTISING 2 (HARDSELLS CAMPAIGN/ PRINT MEDIA)
- ADH2M3 - BRAND AND IDENTITY
- ADH3B4 - ADVERTISING 3 (SOFTSELLS CAMPIGN/SCREEN MEDIA)
- ADH3C3 - PRINT MEDIA
- ADH3F2 - ADVERTISING DAN MEDIA
- ADH3K4 - ADVERTISING 4 (SOCIAL COMMERCIAL CAMPAIGN/ DIGITAL ADV)
- ADH3M3 - NEW MEDIA
- ADH3N2 - ADVERTISING DAN MEDIA LANJUT
- ADH3O3 - MK. PILIHAN: ADVERTISING & MEDIA
- ADH4C5 - ADVERTISING 5 (INTEGRATED CAMPAIGN/PRA TA)
- MDH2D3 - PRAPRODUKSI DAN PRODUKSI GRAFIKA
- VCH2B3 - INTRODUCTION TO BRANDING
- VCH2D3 - COMPUTER GRAPHICS
- COH2J3 - INTEGRATED MARKETING COMMUNICATION
- DAI3C3 - BRAND AND IDENTITY
- DAI3E3 - PRINT MEDIA
- DAI3N3 - NEW MEDIA
- DAI3R2 - ADVERTISING DAN MEDIA LANJUT
- DEI3F2 - KOMUNIKASI PEMASARAN
- VPI3C3 - KOMUNIKASI PEMASARAN
- ELI1L2 - KOMUNIKASI PEMASARAN DIGITAL
- EBI3Y4 - KOMUNIKASI PEMASARAN TERINTEGRASI
- IEI4Q3 - KOMUNIKASI PEMASARAN TERPADU
- KII2K3 - KOMUNIKASI PEMASARAN TERPADU
- UPI4D6 - WRAP APPRENTICESHIP PROJECT MANAGEMENT - MK 4: KOMUNIKASI PEMASARAN TERPADU
- EMI1L2 - KOMUNIKASI PEMASARAN DIGITAL
- GFK3CAB3 - Komunikasi Pemasaran
- DAK4MMB4 - Komunikasi Pemasaran Terintegrasi
- EAK3TAB3 - Komunikasi Pemasaran Terpadu
- DEK3IBB3 - PEMASARAN DIGITAL
- DEK1JAB3 - PEMASARAN
- DDK2HAB3 - Pemasaran Digital
Koleksi & Sirkulasi
Tersedia 2 dari total 2 Koleksi
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Pengarang
| Nama | Kenneth E. Clow, Donald Baack |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Pearson Education |
| Kota | Essex, England |
| Tahun | 2014 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
