Marketing Research -10/E
Carl McDaniel,Jr., Roger Gates
Informasi Umum
Kode
15.01.1280
Klasifikasi
658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Marketing Research
No. Rak
Dilihat
155 kali
Informasi Lainnya
Abstraksi
The Era of Big Data has arrived! Big data analytic can offer profound insight into customers, potential customers, and markets like never before. This book introduce big data in chapter one and discuss it, where applicable through out the text. further not isolated to big data, the area of analytic has arrived with clients demanding tools that provide more direction and insight for decision making. This trend is noted at appropriate places in the text, but particularly in chapter eighteen.The trend toward mobile and social media marketing research is changing how decision making information is obtained and, in some cases, what data is gathered. This is discussed extensively in chapter seven.
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- - Riset Pemasaran
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Koleksi & Sirkulasi
Tersedia 4 dari total 4 Koleksi
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Pengarang
| Nama | Carl McDaniel,Jr., Roger Gates |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | John Wiley & Sons |
| Kota | New Jersey |
| Tahun | 2015 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
