Marketing Management -15/E
Philip Kotler, Kevin Lane Keller
Informasi Umum
Kode
15.01.1279
Klasifikasi
658.8 - Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Marketing Management
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 21
Tel-U Purwokerto : Rak 8
Dilihat
2133 kali
Informasi Lainnya
Abstraksi
The 15th edition of Marketing Management is a landmark entry in the long successful history of the market leader. with the 15th edition, great care was taken to provide an introductory guide to marketing management that truly reflects the modern realities of marketing. In doing so, classic concepts, guidelines, and examples were retained while new ones were added as appropriate. Three broad forces-globalization, technology and social responsibility-were identified as critical to the success of modern marketing programs. These three topics are evident all through the text.
- CNH4R3 - MANAJEMEN PEMASARAN
- VDH2A2 - MANAJEMEN PEMASARAN
- BAH2C3 - MARKETING
- DEI2L2 - MANAJEMEN PEMASARAN
- DEK1JAB3 - PEMASARAN
- DDK2CAB3 - Manajemen Pemasaran
Koleksi & Sirkulasi
Tersedia 2 dari total 4 Koleksi
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Pengarang
| Nama | Philip Kotler, Kevin Lane Keller |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Pearson Education |
| Kota | Essex, England |
| Tahun | 2016 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
