Strategic Management: Concepts and Cases -13/E.

Fred R. David

Informasi Umum

Kode

11.069

Klasifikasi

658.401 2 - Planning and policy making, Management by objectives, Strategic management

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Strategic Management

No. Rak

Dilihat

825 kali

Informasi Lainnya

Abstraksi

The global economic recession has created a bussiness world today that is quite different and more complex than it was just two years ago when the previous editions of this text was publised. Thousands of business have vanished, and consumer have became axtremely price sensitive and oftentimes reluctant purchasers of products and services. Very tight credit markets, high unemployment an millions of new entrepreneurs have also changed the business landscape. Business firm that have survived the last three years of global economic turmoil are today leaner and meaner than ever before. Gaining and sustaining competitive advantege is harder than ever. Social networking and e-commerce have altered marketing to its core sice the prior edition. This new edition reveals how to conduct effective strategic planning in this new world order.