Journal of Marketing Research:  Vol. LII, No. 2, April 2015

Robert Mayer

Informasi Umum

Kode

15.44.204

Klasifikasi

658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research

Jenis

Jurnal Internasional - Reference

Subjek

Market Research

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak R2

Dilihat

79 kali

Informasi Lainnya

Abstraksi

Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data / Denish Shah, V. Kumar, Yi Zhao
A Bounded Rationality Model of Information Search and Choice in Preference Measurement / Liu (Cathy) Yang, Olivier Toubia, Martijn G. de Jong
Money, Time, and the Stability of Consumer Preferences / Leonard Lee, et al.
The Impact of Category Price on Store Price Image Formation: an empirical analysis / Carlos J.S. Lourenco, Els Gijsbrechts, Richard Paap
The Challenge of Retaining Customers Acquired with Free Trials / Hames Datta, Bram Foubert, Harald J. van Heerde
Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences / Johannes D. Hattula, et al.
Stockpilling Points in Linear Loyalty Programs / Valeria Stourm, Eric T. Bradlow, Peter S. Fader
Perceived Risk, Product Returns, and Optimal Resource Allocation: evidence from a field experiment / J. Andrew Petersen, V. Kumar