Informasi Umum

Kode

15.44.199

Klasifikasi

658.8 - Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising

Jenis

Jurnal Internasional - Reference

Subjek

Marketing

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak R2

Dilihat

126 kali

Informasi Lainnya

Abstraksi

  1. Cross-Selling Performance in Complex Selling Context : An Examination of Supervisory-and-Compensation-Based Controls / Christian Schmitz, You-Cheong Lee, Gary L. Lilien

  2. Corporate Social Responsibility, Customer Orientation and Job Performance of Frontline Employees / Daniel Korschun, C.B. Bhattacharya, Scott D. Swain

  3. Firm Value Creation Through Major Channel Expansions : Evidence from an Event Study in the United States, Germany and China / Christian Homburg, Josef Vollmayr, Alexander Hahn

  4. Comparing the Effect of Store Remodeling on New and Existing Customers / Tracey S. Dagger, Peter J. Danaher

  5. The Role of Brands and Mediating Technologies in Assembling Long-Distance Family Practices / Amber M. Epp, Hope Jensen Schau, Linda L. Price

  6. Name-Letters and Birthday-Numbers: implicit egotism effect in pricing / Keith S. Coulter, Dhruv Grewal

  7. Cultural Competence and Cultural Compensatory Mechanisms in Binational Households / Samantha N.N. Cross, Mary C. Gilly

  8. Sizing Up the Effect of Portion Size on Comsumption: a meta-analytic review / Natalina Zlatevska, Chris Dubelaar, Stephen S. Holden

Koleksi & Sirkulasi

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Pengarang

Nama Christian Schmitz, You-Cheong Lee, Gary L. Lilien, Et.all
Jenis Perorangan
Penyunting Gary L. Frazier
Penerjemah

Penerbit

Nama American Marketing Asociation
Kota Chicago
Tahun 2014

Sirkulasi

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Denda harian IDR 0,00
Jenis Non-Sirkulasi

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