The Relation of Social Media Understanding to Way of Starting Business
Jurry Hatammimi, Osa Omar Sharif

Informasi Umum

Kode

15.09.086

Klasifikasi

658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing

Jenis

Artikel - Restricted Use

Subjek

Social Media-internet Marketing

No. Rak

Dilihat

97 kali

Informasi Lainnya

Abstraksi

One solution for unemployment is directing youth especially college student to be entrepreneur. Entrepreneurship development in college student is rising as well as social media trend which ranging widely used for business. This study reviews the social media usage by college students, college students tendency in starting business by pioneering new business or franchise, and investigates the relation of social media understanding to way of starting business among college students. Convenience sampling resulted 420 respondents who registered as college student in Bandung city area. The study indicated two group of students, one whose perception of social media features is very high (Group One) and another one whose perception of social media features is high (Group Two). Facebook, Twitter, and lnstagram are the three most affected social media for starting business. Students is interested to pioneer new business as a way to start business rather than franchise. By using MANOVA, this study found that social media understanding, social media type, and student's college are related to way of starting business but no for gender. Social media understanding is affecting only to pioneering new business. However, student's college and social media type are affecting to both pioneering new business and franchise. Keywords: Social Media, Pioneering New Business, Franchise, Starting Business.

• SM652023 - E - COMMERCE
• SI652024 - E-COMMERCE & IT BUSINESS
• DMH2C4 - PEMASARAN DIGITAL
• ISH4J3 - PEMASARAN DIGITAL
• ISH4J3 - PEMASARAN DIGITAL
• IEH5M3 - PEMASARAN DIGITAL
• COH4C3 - E COMMERCE & IT BUSINESS
• BAH3O4 - BUSINESS DYNAMIC AND INSTITUTION
• BAH1A3 - BUSINESS ECONOMICS
• BM64A3 - BUSINESS ETHICS AND GCG
• BAH3D3 - BUSINESS INFORMATION SYSTEM
• EBH0C4 - BUSINESS MANAGEMENT
• BAH3E3 - BUSINESS PLANNING AND DEVELOPMENT
• BAH3A4 - BUSINESS RESEARCH METHODOLOGY
• EBH0B4 - BUSINESS STATISTICS
• EBH0B4 - BUSINESS STATISTICS
• BM62D4 - CREATIVE THINKING IN BUSINESS
• BAH4R4 - CULINARY BUSINESS STRATEGY
• ITH4O3 - DATA WAREHOUSE & BUSINESS INTELLIGENCE
• BAH3H3 - E-BUSINESS
• BM64C4 - E-COMMERCE AND INFORMATION BUSINESS
• EBH0G2 - ENGLISH FOR BUSINESS
• MTH502 - ICT BUSINESS MANAGEMENT
• BM63X4 - INTERNATIONAL BUSINESS AND TRADE
• BM64M3 - INTERNATIONAL BUSINESS LAW
• EBH0J2 - INTERPERSONAL AND BUSINESS COMMUNICATION
• BAH1B3 - INTRODUCTION TO BUSINESS ADMINISTRATION
• COH1A4 - INTRODUCTION TO BUSINESS AND SOCIAL SCIENCE
• BM61A4 - QUANTITATIVE METHODS FOR BUSINESS
• BAH4S4 - RETAIL BUSINESS STRATEGY
• BM61B3 - TELECOMMUNICATION SYSTEM AND BUSINESS
• VPI2I3 - PEMASARAN DIGITAL
• IEI423 - PEMASARAN DIGITAL
• IMI1D2 - ICT BUSINESS MANAGEMENT
• EBI4D3 - EKONOMI DIGITAL
• KBI4I3 - BISNIS DIGITAL
• IMI1D2 - ICT BUSINESS MANAGEMENT
• CII722 - BISNIS DIGITAL
• DEK3IBB3 - PEMASARAN DIGITAL
• DEK1JAB3 - PEMASARAN
• DDK2HAB3 - Pemasaran Digital
• DDK2KAB4 - Business Intelligence
• DDK1IAB2 - Ekonomi Digital
• DAK4AAB4 - E-Commerce

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Jurry Hatammimi, Osa Omar Sharif
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	American Scientific Publisers
Kota	New York
Tahun	2015

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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