Proceeding Of The 2nd Internasional Conference on Information and Communication Technology (ICOICT) Inspec Accession : Social Network Modeling Approach for Brand Awareness
Andry Alamsyah, Fatimah Putri, Osa Omar Sharif
Informasi Umum
Kode
15.09.085
Klasifikasi
658.827 - Use of brands and trademarks, Business names, Producer and distributor brands
Jenis
Artikel - Restricted Use
Subjek
Brand Awareness
No. Rak
Dilihat
138 kali
Informasi Lainnya
Abstraksi
Abstract— The advance of social computing study is grim n very fast to the extent influenced in many aspects of our daily life. One of those aspects is application marl:cling and advertising. Business are always demand the , :Teeth e "ay to understand their market, but the absent of poi' erful mrt ries has cause some problem. The availability Big Data ail around us has triggered a new perspective on how we approach those problems. Online social network disseminate information much faster than before, supporting highly exposure of brand a Wa! mess. The network behavior of the information spreading can lie explained by the study of complex network. In this paper, we propose the social network modelling. approach using graph theory to understami on ho'% brand information travels in online social network god hil%1 it en n benrlit for business. In prior study m ma ci.eting. it is uncommon to approach phenomenon using sori.,i seta,,; :. model and online social data, they arc mostly using :I I: eat ion n a from population sample. Our paper will enrich effort in mi,cketing study. Our experiment use conversation data from Intl,mcsian Twitter user contains specific brand keyword Keywords—social computing: social network analysis: graph theory; brand awareness: marketing; Twitter: complex network; Big Data
- SM692044 - INTEGRATED MARKETING COMMUNICATION
- SM791054 - E-MARKETING
- SI223014 - FINANCIAL MANAGEMENT
- DDK4OBB3 - Financial
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Andry Alamsyah, Fatimah Putri, Osa Omar Sharif |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | IEEE |
| Kota | New York |
| Tahun | 2014 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
