Proceeding International Conference Of Organizational Innovation (ICOI 2013)
Osa Omar Sharif, Citra Kusuma Dewi

Informasi Umum

Kode

15.09.080

Klasifikasi

658.812 - Customer relationships, Claims, Complaints, Returns, Servicing of products

Jenis

Artikel - Restricted Use

Subjek

Customer Loyalty, E-commerce

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8

Dilihat

84 kali

Informasi Lainnya

Abstraksi

Products is become a "vehicle" to build and deliver the experience to user that what makes it one of the important factors in the success of product marketing. Development in mobile technology and the rapid growth of mobile device ownership has become a worldwide phenomenon. Research In Motion (RIM) introduced the phenomenal Blackberry Messenger (BBM) application. (the combination of) BBM and qwerty can provide special experience for Blackberry users. While. Apple Inc. using iOS as their platform which provides variety of unique mobile applications and interesting User Interface. Until 2010. the data shows that Blackberry consumers in Indonesia are still on top of the list. but however iOS consumers are still growing. Even though Blackberry consumers is on top of the list. but Apple revenue is greater than Blackberry's. Therefore. this research will compare User Experience of mobile device consumer based 017 Blackberry vs iOS operating system. This research is using survey method to collect data and t-test statistical tools to lest hypothesis. Survey consisted of 17 items to measure five dimensions of User Experience (UX). Respondents' mobile consumer devices based on 10S operating system has a better UX than Blackberry consumers. Apple Inc. successfully marketed iO,S. through UX because of its high marketability value. iOS successfully delivered special (IX with unique mobile applications that they specifically provide for iOS users. This is because mobile applications. technology. or features in iOS perceived as a new and unique innovations, such as touch screen. pinch-to-zoom. slide to unlock. RIM has not been able to marketed Blackberry through UX, Blackberry consumers are not given a long term experience because the consumer is easily bored and the use of Blackberry does not give burst the user confidence. Consumers buy Blackberry only for one application that is 1313:14. Keywords: Mobile device. Operating system. user Experience

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• SI652024 - E-COMMERCE & IT BUSINESS
• COH4C3 - E COMMERCE & IT BUSINESS
• BAH3O4 - BUSINESS DYNAMIC AND INSTITUTION
• BAH1A3 - BUSINESS ECONOMICS
• BM64A3 - BUSINESS ETHICS AND GCG
• BAH3D3 - BUSINESS INFORMATION SYSTEM
• EBH0C4 - BUSINESS MANAGEMENT
• BAH3E3 - BUSINESS PLANNING AND DEVELOPMENT
• BAH3A4 - BUSINESS RESEARCH METHODOLOGY
• EBH0B4 - BUSINESS STATISTICS
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• BM62D4 - CREATIVE THINKING IN BUSINESS
• BAH4R4 - CULINARY BUSINESS STRATEGY
• ITH4O3 - DATA WAREHOUSE & BUSINESS INTELLIGENCE
• BAH3H3 - E-BUSINESS
• BM64C4 - E-COMMERCE AND INFORMATION BUSINESS
• EBH0G2 - ENGLISH FOR BUSINESS
• MTH502 - ICT BUSINESS MANAGEMENT
• BM63X4 - INTERNATIONAL BUSINESS AND TRADE
• BM64M3 - INTERNATIONAL BUSINESS LAW
• EBH0J2 - INTERPERSONAL AND BUSINESS COMMUNICATION
• BAH1B3 - INTRODUCTION TO BUSINESS ADMINISTRATION
• COH1A4 - INTRODUCTION TO BUSINESS AND SOCIAL SCIENCE
• BM61A4 - QUANTITATIVE METHODS FOR BUSINESS
• BAH4S4 - RETAIL BUSINESS STRATEGY
• BM61B3 - TELECOMMUNICATION SYSTEM AND BUSINESS
• IMI1D2 - ICT BUSINESS MANAGEMENT
• EBI4D3 - EKONOMI DIGITAL
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• DDK2KAB4 - Business Intelligence
• DDK1IAB2 - Ekonomi Digital
• DAK4AAB4 - E-Commerce

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Osa Omar Sharif, Citra Kusuma Dewi
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Institute Manajemen Telkom
Kota	Bandung
Tahun	2013

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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