1st International Symposium On Technology Management And Emerging Technologies 2014 : Selection The Way To Start Business Based On Social Media Features
Jurry Hatammimi, Osa Omar Sharif

Informasi Umum

Kode

15.09.074

Klasifikasi

658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing

Jenis

Artikel - Restricted Use

Subjek

Social Media-communication In Marketing

No. Rak

Dilihat

133 kali

Informasi Lainnya

Abstraksi

Entrepreneurship intention from college student nowadays is increasing. The development of Information and Communication Technology such as social media which widely followed by college students has the potential to support that intention. This research examined selection the way to start business based on social media features at Telkom University student. The results showed that the students are divided into two groups, students who understand social media features in accordance with their perceptions (Group One) and students who understand that social media features in very accordance with their perceptions (Group Two). Students more interested in pioneering new business as a way to start a business rather than franchise. By using MANOVA, this research found a relation between way to start business with social media features known. Student of Group Two had a higher confidence in selecting the way to start business compared with Group One This research also found that the most frequently used social media by students, either Facebook, Twitter, Instagram or Path does not affect the way to start their business later.

• AM111063 - MANAJEMEN PEMASARAN
• AM311412 - E - COMMERCE
• DMH1A4 - MANAJEMEN PEMASARAN
• COH4C3 - E COMMERCE & IT BUSINESS
• BAH2C3 - MARKETING
• BAH3O4 - BUSINESS DYNAMIC AND INSTITUTION
• BAH1A3 - BUSINESS ECONOMICS
• BM64A3 - BUSINESS ETHICS AND GCG
• BAH3D3 - BUSINESS INFORMATION SYSTEM
• EBH0C4 - BUSINESS MANAGEMENT
• BAH3E3 - BUSINESS PLANNING AND DEVELOPMENT
• BAH3A4 - BUSINESS RESEARCH METHODOLOGY
• EBH0B4 - BUSINESS STATISTICS
• EBH0B4 - BUSINESS STATISTICS
• BM62D4 - CREATIVE THINKING IN BUSINESS
• BAH4R4 - CULINARY BUSINESS STRATEGY
• ITH4O3 - DATA WAREHOUSE & BUSINESS INTELLIGENCE
• BAH3H3 - E-BUSINESS
• BM64C4 - E-COMMERCE AND INFORMATION BUSINESS
• EBH0G2 - ENGLISH FOR BUSINESS
• MTH502 - ICT BUSINESS MANAGEMENT
• BM63X4 - INTERNATIONAL BUSINESS AND TRADE
• BM64M3 - INTERNATIONAL BUSINESS LAW
• EBH0J2 - INTERPERSONAL AND BUSINESS COMMUNICATION
• BAH1B3 - INTRODUCTION TO BUSINESS ADMINISTRATION
• COH1A4 - INTRODUCTION TO BUSINESS AND SOCIAL SCIENCE
• BM61A4 - QUANTITATIVE METHODS FOR BUSINESS
• BAH4S4 - RETAIL BUSINESS STRATEGY
• BM61B3 - TELECOMMUNICATION SYSTEM AND BUSINESS
• VPI1A4 - MANAJEMEN PEMASARAN
• IMI1D2 - ICT BUSINESS MANAGEMENT
• EBI4D3 - EKONOMI DIGITAL
• KBI4I3 - BISNIS DIGITAL
• IMI1D2 - ICT BUSINESS MANAGEMENT
• CII722 - BISNIS DIGITAL
• DEI2L2 - MANAJEMEN PEMASARAN
• DEK1JAB3 - PEMASARAN
• DDK2CAB3 - Manajemen Pemasaran
• DDK2KAB4 - Business Intelligence
• DDK1IAB2 - Ekonomi Digital
• DDK4LBB3 - Manajemen
• GFK1BAB3 - Manajemen
• DAK4AAB4 - E-Commerce

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Jurry Hatammimi, Osa Omar Sharif
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	IEEE
Kota	Malaysia
Tahun	2014

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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