Conference Proceedings Vol 1 (2012), Issue 1 : Online Marketing Strategy Of Cibaduyut Footwear Industry In Bandung : An Effort To Face Global Hyper Competition
Heppy Millyani, Wanda Listiani

Informasi Umum

Kode

15.09.072

Klasifikasi

658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing

Jenis

Artikel - Restricted Use

Subjek

Online Marketing

No. Rak

Dilihat

114 kali

Informasi Lainnya

Abstraksi

There's a lot of footwear industry in Cibaduyut which not only have stores and workshops in Cibaduyut area but also sell their products through websites and catalogue. Stores and workshops still have reseller customer that doesn't have direct access to the internet. Resellers usually have a catalogue to make it easier for buyers to choose and buy products. Websites also help. Consumers don't have to come to Cibaduyut Bandung in person, they can visit the store's website and then place an order through the internet and paid via online banking or made a payment through the bank. This research is using combine methods of qualitative and quantitative. This research is using survey method and content and descriptive analysis. Survey was conducted to online stores which sell Cibaduyut's products. The results show that shops, workshops, catalogues and websites are part of Cibaduyut's marketing strategy to enhance sales and to face global competition. All Cibaduyut's products are made from leather, in fact it has become its unique characteristic. Artisans are using used leather to produce low cost competitive product. The target market for the product is coming from middle to low social class. This marketing strategy implemented by the Cibaduyut's businessman has been successfully made them survive in the era of global competition. Key words : Cibaduyut's shoes, hyper competition, online store, marketing strategy

• AM611203 - MARKETING PLAN
• AM311412 - E - COMMERCE
• COH4C3 - E COMMERCE & IT BUSINESS
• BAH3O4 - BUSINESS DYNAMIC AND INSTITUTION
• BAH1A3 - BUSINESS ECONOMICS
• BM64A3 - BUSINESS ETHICS AND GCG
• BAH3D3 - BUSINESS INFORMATION SYSTEM
• EBH0C4 - BUSINESS MANAGEMENT
• BAH3E3 - BUSINESS PLANNING AND DEVELOPMENT
• BAH3A4 - BUSINESS RESEARCH METHODOLOGY
• EBH0B4 - BUSINESS STATISTICS
• EBH0B4 - BUSINESS STATISTICS
• BM62D4 - CREATIVE THINKING IN BUSINESS
• BAH4R4 - CULINARY BUSINESS STRATEGY
• ITH4O3 - DATA WAREHOUSE & BUSINESS INTELLIGENCE
• BAH3H3 - E-BUSINESS
• BM64C4 - E-COMMERCE AND INFORMATION BUSINESS
• EBH0G2 - ENGLISH FOR BUSINESS
• MTH502 - ICT BUSINESS MANAGEMENT
• BM63X4 - INTERNATIONAL BUSINESS AND TRADE
• BM64M3 - INTERNATIONAL BUSINESS LAW
• EBH0J2 - INTERPERSONAL AND BUSINESS COMMUNICATION
• BAH1B3 - INTRODUCTION TO BUSINESS ADMINISTRATION
• COH1A4 - INTRODUCTION TO BUSINESS AND SOCIAL SCIENCE
• BM61A4 - QUANTITATIVE METHODS FOR BUSINESS
• BAH4S4 - RETAIL BUSINESS STRATEGY
• BM61B3 - TELECOMMUNICATION SYSTEM AND BUSINESS
• IMI1D2 - ICT BUSINESS MANAGEMENT
• EBI4D3 - EKONOMI DIGITAL
• KBI4I3 - BISNIS DIGITAL
• IMI1D2 - ICT BUSINESS MANAGEMENT
• CII722 - BISNIS DIGITAL
• DDK2KAB4 - Business Intelligence
• DDK1IAB2 - Ekonomi Digital
• DAK4AAB4 - E-Commerce

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Heppy Millyani, Wanda Listiani
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Society of Interdisciplinary Business Research
Kota	Bangkok
Tahun	2012

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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