15.01.921
658.8 - Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising
Buku - Circulation (Dapat Dipinjam)
Hospitality Industry Marketing, Tourism
Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 21
Tel-U Purwokerto : Rak 8
147 kali
This book is packed with detailed & extensive international case studies of strategies which illustrate the theories of marketing communications in tourism & hospitality & clearly shows examples of good and bad practice, such as lastminute.com, Starwood and Easyjet.
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Nama | Scott McCabe |
Jenis | Perorangan |
Penyunting | |
Penerjemah |
Nama | Elsevier |
Kota | Oxford |
Tahun | 2009 |
Harga sewa | IDR 0,00 |
Denda harian | IDR 1.000,00 |
Jenis | Sirkulasi |