Hospitality Marketing Management -5/E
Robert D. Reid, David C. Bojanic
Informasi Umum
Kode
15.01.920
Klasifikasi
658.8 - Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Marketing Management, Hospitality Industry Marketing,
No. Rak
Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 21
Tel-U Purwokerto : Rak 8
Dilihat
135 kali
Informasi Lainnya
Abstraksi
The book completely revised to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business
- DHG3F2 - MANAJEMEN PEMASARAN
- BAH2C3 - MARKETING
- ERJ2E3 - PEMASARAN BISNIS REKREASI
- DEK1JAB3 - PEMASARAN
- DDK2CAB3 - Manajemen Pemasaran
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
Anda harus log in untuk mengakses flippingbook
Pengarang
| Nama | Robert D. Reid, David C. Bojanic |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | John Wiley & Sons |
| Kota | New Jersey |
| Tahun | 2010 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
