Hospitality Marketing Management -5/E
Robert D. Reid, David C. Bojanic
Informasi Umum
Kode
15.01.920
Klasifikasi
658.8 - Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Marketing Management, Hospitality Industry Marketing,
No. Rak
Dilihat
151 kali
Informasi Lainnya
Abstraksi
The book completely revised to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business
- DHG3F2 - MANAJEMEN PEMASARAN
- BAH2C3 - MARKETING
- ERJ2E3 - PEMASARAN BISNIS REKREASI
- DEK1JAB3 - PEMASARAN
- DDK2CAB3 - Manajemen Pemasaran
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Robert D. Reid, David C. Bojanic |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | John Wiley & Sons |
| Kota | New Jersey |
| Tahun | 2010 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
