Visual Persuasion on Credit Card Advertisements: Proceeding The 1st Bandung Creative Movement (BCM) 2014
Darfi Riskavirwan, Didit Widiatmoko Suwardikun
Informasi Umum
Kode
15.24.094
Klasifikasi
659.1 - Advertising
Jenis
E-Article
Subjek
Advertising, Graphic Design
No. Rak
22
Informasi Lainnya
Abstraksi
Credit cards are considered as a means to realize the dream and desire for goods or celebrations that are secondary and even tertiary needs, otherwise the user have to pay cash. Various bank offer credit cards to their customers, one of the ways is through the print media. Visual persuasion with regard to viewer’s insight. How visual persuasion used to lure bank customers to have and use a credit card. Through observations and comparisons between credit cards advertisements issued by three major banks, Mandiri, BNI and BCA, and use four stages of visual analysis and matrix analysis, showed a trend of visual, style and persuasion messages used by each credit card advertisement. All three banks use visualization through emotional approach, lifestyle and social status of the upper class people. Female figure, family were used as the model in credit card advertisements. The techniques of delivering messages and persuasion techniques as result of this research can be used in advertising design to persuade the audience.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
Anda harus log in untuk mengakses flippingbook
Pengarang
| Nama | Darfi Riskavirwan, Didit Widiatmoko Suwardikun |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | FIK, Universitas Telkom |
| Kota | Bandung |
| Tahun | 2014 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
