Creative Coffee Packaging Technical + Aesthetic : Proceeding The 1st  Bandung Creative Movement (BCM) 2014

Anny Valentina

Informasi Umum

Kode

15.24.082

Klasifikasi

688.9 - Packaging Technology

Jenis

E-Article

Subjek

Packaging- Design

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 23
Tel-U Purwokerto : Rak 8

Dilihat

99 kali

Informasi Lainnya

Abstraksi

In creative industry era today, packaging needs to do much more than protecting the product its contains, beside protecting, packaging must preserve and promoting its contains. Packaging will represent one item among many thousands displays on a generic shelving. As a designer we need to take different approaches to creating branded packaging for a product. Many of the local Indonesian industries now didn't do a lot to facing these situations. We all know that Indonesian coffee bean is one of the best coffee in the world. Now, we face a lot of coffee products with outstanding packaging, but when we see our local coffee packaging it will soon displace by import product just because it cannot compete the visual packaging. By collecting, analyzing local coffee packaging samples, and make recommendations for the visual (layout, color, typography, illustration nor photos) hope will give contribution to Indonesian coffee industry.