Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy
Anne H. Chasser, Jennifer C. Wolfe
Informasi Umum
Kode
15.01.835
Klasifikasi
658.827 - Use of brands and trademarks, Business names, Producer and distributor brands
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Product Management, Branding, Intellectual Property, Strategic Planning
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
115 kali
Informasi Lainnya
Abstraksi
This book take a look at: 1. The driving trends in intellectual asset valuation and why they should matter to you 2. Insider secrets for a strong intellectual property branding portfolio 3. Why intellectual property-product name, logo, slogan, product design and packaging, and copy must be integrated into the creative process. 4. What your company must do to avoid potential lawsuits and increased costs 5. How a multidisciplinary Brand Rewired approach can reduce your costs and increase your return on investment.
- SD752033 - VISUAL BRANDING AND CORP CULTURE
- IE4523 - MANAJEMEN STRATEGIS
- IE2823 - MANAJEMEN PEMASARAN
- IE3443 - PERANCANGAN PRODUK
- IE4823 - MANAJEMEN STRATEGIS
- IEG4T3 - PEMASARAN DAN KOMUNIKASI TERPADU
- IEGB13 - MANAJEMEN STRATEGI
- IEGCA3 - STRATEGI PEMASARAN
- GDG3F2 - BRAND APLIKASI
- GDG3J3 - MK. PILIHAN: BRANDING
- VDG2N2 - GENERAL BRANDING
- VDG3F3 - BRANDING ACTIVATION
- VDG3J3 - BRANDING
- IEH4FC3 - STRATEGI PEMASARAN
- IEH4FE3 - MANAJEMEN STRATEGI
- ADH2M3 - BRAND AND IDENTITY
- GDH2M2 - PENGANTAR BRANDING
- GDH3N3 - MK. PILIHAN: VISUAL BRANDING
- MDH2J3 - BRANDING
- VCH2B3 - INTRODUCTION TO BRANDING
- BAH2C3 - MARKETING
- DEI2K3 - BRANDING
- DAI3C3 - BRAND AND IDENTITY
- DGI4I3 - PENGANTAR BRANDING
- IEI5R3 - STRATEGI PEMASARAN
- DMI1G3 - DESAIN DAN BRANDING
- FFK3LAB2 - Hak Kekayaan Intelektual (HaKI)
- FGK7CBB4 - Manajemen Hak Kekayaan Intelektual
- DEK1JAB3 - PEMASARAN
- DDK2CAB3 - Manajemen Pemasaran
Koleksi & Sirkulasi
Tersedia 2 dari total 2 Koleksi
Anda harus log in untuk mengakses flippingbook
Pengarang
| Nama | Anne H. Chasser, Jennifer C. Wolfe |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | John Wiley & Sons |
| Kota | New Jersey |
| Tahun | 2010 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
