Marketing Channels: A Management View -8/E
Bert Rosenbloom
Informasi Umum
Kode
15.01.834
Klasifikasi
658.87 - Marketing channels, marketing through specific wholesale channels, marketing through retail channels
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Marketing Channels
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
213 kali
Informasi Lainnya
Abstraksi
This eight edition of Marketing Channels: A Management view has been revised to address the new multi-channel challenge of the twenty-first century. Throughout the book new high-tech channels options such as mobile commerce and channels associated with social networks, have been integrated into various topical areas of channel management. This new edition focuses even more sharply on the need to view marketing channels as a strategic component of the marketing mix, along with the other strategic components of product, price, and promotion.
- SN322013 - MANAJEMEN PEMASARAN
- SN622083 - DISTRIBUTION CHANNEL MANAGEMENT
- BAH2C3 - MARKETING
- DEK1JAB3 - PEMASARAN
- DDK2CAB3 - Manajemen Pemasaran
Koleksi & Sirkulasi
Tersedia 2 dari total 2 Koleksi
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Pengarang
| Nama | Bert Rosenbloom |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | South-Western, Cengage Learning |
| Kota | Singapore |
| Tahun | 2013 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
