Principles of Marketing, 17/E

Kotler, Philip, Armstrong, Gary

Informasi Dasar

18.01.664
658.8
Buku - Circulation (Dapat Dipinjam)
21

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

Subjek

MARKETING MANAGEMENT
 

Katalog

Principles of Marketing, 17/E
9781292092485
731p.: ill.; 28cm+ index
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Kotler, Philip, Armstrong, Gary
Perorangan
 
 

Penerbit

Pearson
New York
2016

Koleksi

Kompetensi

 

Download / Flippingbook

 

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