In this keynote speech, I present a feature of human creativity that is based on humanity in
order to discuss a key question, "Why do humans have the ability to design?" Contributions from other
people are important design motivations and seem to relate to ethics or morality. The highly abstract
concept of "the Future" is also strongly connected to design competency. Additionally, creative activities
provide people with fun and enjoyment as well as contributing to success in business by inspiring social
change.
Keywords: Design, Creativity, Innovation