Creative Strategy and the Business of Design

Douglas Davis

Informasi Umum

Kode

25.01.1364

Klasifikasi

658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Strategy

No. Rak

Dilihat

243 kali

Informasi Lainnya

Abstraksi

Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.