A Communication Guide for Investor Relations in an Age of Activism
Marcia W. DiStaso, David Michaelson, John Gilfeather
Informasi Umum
Kode
25.21.1643
Klasifikasi
658.45 - Business communication, Communication as a technique of management
Jenis
Buku - Elektronik (E-Book)
Subjek
Businees Communication
No. Rak
Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 20
Tel-U Purwokerto : Rak 8
Dilihat
10 kali
Informasi Lainnya
Abstraksi
Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This book provides an executive overview of the field of investor relations with a focus on what investor relations officers need to know to be successful. Readers will learn the essentials of communicating with investors, the stock market, governance, reputation, and more. With the rise of activist investors, investor relations officers serve as guardians of one of a company's most important assets--its reputation. This book serves as a guide to understanding the history of investor relations and how it has evolved in the age of activist investors. Included are discussions about managing an investor relations program, assessing reputations, and how to measure the impact of investor relations efforts. By the end of the book, you will understand the strategic role of investor relations and how activism impacts corporate storytelling, risk, crisis, events, and analyst relations.
Koleksi & Sirkulasi
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Pengarang
| Nama | Marcia W. DiStaso, David Michaelson, John Gilfeather |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Business Expert Press |
| Kota | New York |
| Tahun | 2017 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
