New Insights into Prognostic Data Analytics in Corporate Communication

K. Shalini

Informasi Umum

Kode

25.21.1268

Klasifikasi

658.403 8 - Information management, Gathering of information by management for use in managerial decision making, Information resources, Knowledge management

Jenis

Buku - Elektronik (E-Book)

Subjek

Data Analytics

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 19 B
Tel-U Purwokerto : Rak 8

Dilihat

19 kali

Informasi Lainnya

Abstraksi

This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication—annual reports, investigative fiction–Poirot series, Sci-Fi, and advertisements.

The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird’s-eye view in the Review Speak section of every chapter of this book.