The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business

Rajagopal

Informasi Umum

Kode

25.21.1210

Klasifikasi

000 - General Works

Jenis

Buku - Elektronik (E-Book)

Subjek

#n/a

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 1

Dilihat

15 kali

Informasi Lainnya

Abstraksi

This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies. The design-to-market concept has been critically examined for customer-centric companies with focus on the current trend of coevolution and crowdsourcing approaches that drives the companies to practice critical thinking.