The Big Miss: How Organizations Overlook the Value of Emotions

Zhecho Dobrev

Informasi Umum

Kode

25.21.862

Klasifikasi

658.4 - Executive Management

Jenis

Buku - Elektronik (E-Book)

Subjek

Organization Management

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 19 A
Tel-U Purwokerto : Rak 8

Dilihat

9 kali

Informasi Lainnya

Abstraksi

In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice-thus are missing the biggest driver of profitable customer behavior!

What are the emotional and subconscious drivers behind your customers' behavior? Do you have a science and data-based strategy to drive this in the direction you want?

In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice-thus are missing the biggest driver of profitable customer behavior! His extensive research shows that emotions are the key drivers of customer behavior, yet few organizations have a strategy to evoke specific emotions based on science and data. Does yours?

In this book, the author provides business leaders with a practical framework for how to embed emotions in their business practices, which includes learning how to:

Discover the difference between what customers say and do Create a data-based strategy around specific emotions Use customer science to future-proof your business and make the most out of Digital Transformation, Data, and AI

...and much more.

Behind every business problem, there is a customer problem! This book will change how you think about customer behavior and challenge you to harness the business power of emotions.