THE INFLUENCE OF SOCIAL MEDIA INFLUENCER TRUST - Dalam bentuk buku karya ilmiah
DEDEN BURHANUDIN ALAMSAH
Informasi Umum
Kode
25.04.516
Klasifikasi
000 - General Works
Jenis
Karya Ilmiah - Skripsi (S1) - Reference
Subjek
Social Media Marketing
Dilihat
226 kali
Informasi Lainnya
Abstraksi
The increasing influence of social media has had a significant impact on consumer behaviour, especially in the tourism sector. This study focuses on Dimas Ramadhan, a prominent travel influencer in Indonesia, and examines how his influence affects the decision-making process of potential travellers. Understanding this relationship is crucial for marketers and businesses in the tourism industry to effectively engage their target audiences and improve their marketing strategies.<br /> The main objective of this research is to analyze the influence of Dimas Ramadhan on the decision-making process of tourist destinations among his followers. By exploring this relationship, this research aims to provide insights into how influencer marketing can be leveraged to drive consumer engagement and purchasing decisions in the tourism sector. To achieve this objective, this study used a quantitative approach, utilizing Structural Equation Modeling (SEM) with SmartPLS 4.0 software for data analysis. A cross-sectional resear
- BM62G3 - CONSUMER BEHAVIOR
- BM62B4 - MARKETING MANAGEMENT
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | DEDEN BURHANUDIN ALAMSAH |
| Jenis | Perorangan |
| Penyunting | Heppy Millanyani |
| Penerjemah |
Penerbit
| Nama | Universitas Telkom, S1 International ICT Business |
| Kota | Bandung |
| Tahun | 2025 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
