Informasi Umum

Kode

24.04.274

Klasifikasi

302.2 - communication, content analysis, semiotics

Jenis

Karya Ilmiah - Skripsi (S1) - Reference

Subjek

Communication And Culture, Communication Behaviour,

Informasi Lainnya

Abstraksi

<p>This study looks into the communication components included in the proverb<br /> <em>bapa' babu' guru rato</em> (father, mother, teacher, ruler) in the Sumenep community,<br /> offering light on the contextualization of women's involvement. The study used a<br /> qualitative research approach using ethnography of communication as the theoretical<br /> framework, relying on participant observation, triangulation, and organised in-depth<br /> interviews. Using the Miles and Hubermann approach for data analysis using Nvivo<br /> software, the findings show a hierarchical link between speakers and audiences<br /> during proverbial communication events, which leads to interventions and the<br /> preservation of the proverb owing to psychological impacts. The study reveals a<br /> societal attitude that links social responsibility, status, and honour, with a specific<br /> emphasis on women's roles as prominent persons responsible for pushing social<br /> change through education, leadership, and household management. In essence, a<br /> proverb shapes the community's perception by influencing people's actions and<br /> thinking. The proverb's hierarchical structure maintains it while also indicating its<br /> societal significance. The study concludes that proverbs, as exemplified by <em>bapa'<br /> babu' guru rato </em>(father, mother, teacher, ruler), play an important role in<br /> conceptualising individuals within the Sumenep community, serving as a cultural<br /> guide for women's education, respect, and their integral role in ensuring the safety<br /> and well-being of women's lives, thereby contributing significantly to societal<br /> improvement.<br /> <em>Keywords: communication components, ethnography of communication,<br /> proverb, bapa' babu' guru rato, women participation</em></p>

• COH3A3 - COMMUNICATION RESEARCH METHOD 2
• COH1B3 - INTRODUCTION TO COMMUNICATION STUDIES
• COH4A3 - PHILOSOPHY OF COMMUNICATION

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