Informasi Umum

Kode

23.21.396

Klasifikasi

658.827 - Use of brands and trademarks, Business names, Producer and distributor brands

Jenis

Buku - Elektronik (E-Book)

Subjek

Brand, Brand Management,

No. Rak

22

Dilihat

211 kali

Informasi Lainnya

Abstraksi

Vincent, a chief strategic officer in a marketing agency, describes legendary brands as brands whose popularity is rooted in emotion, identity, and personal philosophy. He asserts that legendary brands such as American Express, Apple, and Harley-Davidson forge bonds with consumers through narratives and myths, and shows how marketers and brand managers can learn to think like storytellers by understanding the narrative cycle that binds consumers to the brand. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

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Pengarang

Nama Laurence Vincent
Jenis Perorangan
Penyunting
Penerjemah

Penerbit

Nama Kaplan Business
Kota New York
Tahun 2002

Sirkulasi

Harga sewa IDR 0,00
Denda harian IDR 0,00
Jenis Non-Sirkulasi

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