23.21.396
658.827 - Use of brands and trademarks, Business names, Producer and distributor brands
Buku - Elektronik (E-Book)
Brand, Brand Management,
22
211 kali
Vincent, a chief strategic officer in a marketing agency, describes legendary brands as brands whose popularity is rooted in emotion, identity, and personal philosophy. He asserts that legendary brands such as American Express, Apple, and Harley-Davidson forge bonds with consumers through narratives and myths, and shows how marketers and brand managers can learn to think like storytellers by understanding the narrative cycle that binds consumers to the brand. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Tersedia 1 dari total 1 Koleksi
Nama | Laurence Vincent |
Jenis | Perorangan |
Penyunting | |
Penerjemah |
Nama | Kaplan Business |
Kota | New York |
Tahun | 2002 |
Harga sewa | IDR 0,00 |
Denda harian | IDR 0,00 |
Jenis | Non-Sirkulasi |