Informasi Umum

Kode

18.01.655

Klasifikasi

658.8 - Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Marketing Management, Hospitality Industry Marketing, Tourism Industry - Marketing

No. Rak

21

Informasi Lainnya

Abstraksi

aking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

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Koleksi & Sirkulasi

Tersedia 3 dari total 3 Koleksi

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Pengarang

Nama Philip Kotler
Jenis Perorangan
Penyunting
Penerjemah

Penerbit

Nama Pearson
Kota New York
Tahun 2017

Sirkulasi

Harga sewa IDR 0,00
Denda harian IDR 1.000,00
Jenis Sirkulasi

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