18.01.655
658.8 - Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising
Buku - Circulation (Dapat Dipinjam)
Marketing Management, Hospitality Industry Marketing, Tourism Industry - Marketing
21
aking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Tersedia 3 dari total 3 Koleksi
Nama | Philip Kotler |
Jenis | Perorangan |
Penyunting | |
Penerjemah |
Nama | Pearson |
Kota | New York |
Tahun | 2017 |
Harga sewa | IDR 0,00 |
Denda harian | IDR 1.000,00 |
Jenis | Sirkulasi |