IMMORTALITY MYTH IN PERMANENT MARKER BIC ADVERTISING : BANDUNG CREATIVE MOVEMENT 2015 2nd International Conference on Creative Industries “Strive to Improve Creativity“
Mohamad Tohir, Anggar Erdhina, Atria Fadilla
Informasi Umum
Kode
17.25.020
Klasifikasi
659.1 - Advertising
Jenis
Proceeding ( Electronic )
Subjek
Advertising
No. Rak
22
Informasi Lainnya
Abstraksi
An advertisement not only have a message that appears on the visual, but also has a hidden meaning in it. Advertising for the brand BIC permanent marker signature version of Jimi Hendrix would like to express the hidden meaning. This study began with the use of semiotics Roland Bartes, visual text will be interpreted denotative and connotative. Through these readings, the meaning of the myth on the second level shows that the message is immortality. Permanent marker BIC brand wants to convey that the product is durable and can not be eliminated even with age.
Keywords: Immortality, Semiotics, Myth.
Koleksi & Sirkulasi
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Pengarang
| Nama | Mohamad Tohir, Anggar Erdhina, Atria Fadilla |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Fakultas Industri Kreatif |
| Kota | Bandung |
| Tahun | 2015 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
