Informasi Umum

Kode

17.01.602

Klasifikasi

658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Electronic Commerce

Informasi Lainnya

Abstraksi

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.

  • MM200514 - MANAJEMEN STRATEGI
  • MMFA53 - MANAJEMEN STRATEGI
  • MMFB53 - MANAJEMEN STRATEGI DAN EKOSISTEM BISNIS

Koleksi & Sirkulasi

Seluruh 3 koleksi sedang dipinjam

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Pengarang

Nama Laure Claire Reillier, Benoit Reillier
Jenis Perorangan
Penyunting
Penerjemah

Penerbit

Nama Routledge
Kota London
Tahun 2017

Sirkulasi

Harga sewa IDR 0,00
Denda harian IDR 1.000,00
Jenis Sirkulasi

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