Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business
Laure Claire Reillier, Benoit Reillier
Informasi Umum
Kode
17.01.602
Klasifikasi
658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Electronic Commerce
No. Rak
22
Informasi Lainnya
Abstraksi
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.
- MM200514 - MANAJEMEN STRATEGI
- MMFA53 - MANAJEMEN STRATEGI
- MMFB53 - MANAJEMEN STRATEGI DAN EKOSISTEM BISNIS
- IEH3N2 - PRAKTIKUM PERANCANGAN BISNIS DAN FASILITAS INDUSTRI
- IEH4G2 - PERANCANGAN PROSES BISNIS
- IEH4CC3 - PERANCANGAN PROSES BISNIS LANJUT
- IEH4EF3 - SISTEM BISNIS RETAIL
- IEH4GB5 - PENGEMBANGAN INISIATIF BISNIS
- ELI1F3 - MANAJEMEN STRATEGI DAN EKOSISTEM BISNIS
- IEI5F3 - PERANCANGAN PROSES BISNIS
- IEI443 - PENGEMBANGAN INISIATIF BISNIS
- EMI1F3 - MANAJEMEN STRATEGI DAN EKOSISTEM BISNIS
- EBI3H4 - PLATFORM STRATEGY
- EMI1U2 - PLATFORM STRATEGY
- ELI1U2 - STRATEGI PLATFORM
Koleksi & Sirkulasi
Tersedia 3 dari total 3 Koleksi
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Pengarang
| Nama | Laure Claire Reillier, Benoit Reillier |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Routledge |
| Kota | London |
| Tahun | 2017 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
