The McGraw-Hill 36-Hour Course Product Development

Andrea Belz

Informasi Umum

Kode

16.01.037

Klasifikasi

658.575 - New product development

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Product Management, New Product,

No. Rak

21

Informasi Lainnya

Abstraksi

The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on:

Creating a value proposition that motivates a customerto buy your new product Protecting intellectual property to sustain a competitive advantage Creating a budget and securing the capital you need Managing the design, fabrication, integration, anddelivery processes Master the essentials of product development Maximize your study time Measure your progress with chapter tests and a free online exam Earn a Certificate of Achievement online Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.